Position: Growth Marketing Specialist

Department: Marketing

Reports to: Tyler Barley, Director of Paid Media

Location: HQ – Phoenix, Hybrid or fully remote

About Lectric

Voted as one of Phoenix’s, 'Great Places to Work,' from 2021- 2023, Lectric eBikes’ stunning growth and steadfast dedication to our employees, customers and product quality have made us the fastest-growing electric bike company in the country! You’ll become part of a disruptive brand that has set out to make eBike transportation affordable and available to the masses. Lectric offers excellent healthcare and wellness programs, electric vehicle credit, free eBike rental, catered lunches, and an employer matched 401K plan. Come ride with us and join our fun, Lectrifying team. At Lectric, it's always a great day to have a great day!

Our mission is to provide the most accessible and adventurous eBikes ever. Our purpose is to change people's lives by increasing their mobility in a fun and memorable fashion, while being energy efficient. Our vision is to create a mode of transportation that anyone can ride at an affordable price. Through authenticity, we aspire to be the most fearless, innovative, and relentlessly inspirational global brand in our industry.

The Role

Why Does Your Role Matter?

The Growth Marketing Specialist will be responsible for developing, implementing, tracking, and optimizing digital campaigns across multiple platforms. Reporting to the Head of Digital Marketing and working in a highly creative yet sales-driven operation, the Growth Marketing Specialist will optimize the platform performance within the paid media channels. The successful candidate will have proven experience with driving online sales, ensuring profitability and optimizing paid media with a test and learn approach.

Essential Functions for this Role:

• Optimize SEO, SEM, email, SMS, social media, display and video campaigns by comparing performance and tracking user reported as well as native reported data

• Identify target audiences and devise digital campaigns that engage and convert users into customers

• Continually monitor performance across all platforms to track trends and ensure each channel is functioning for its intended purpose

• Strategize and execute digital marketing campaigns allocating budget to maximize the effectiveness of each channel during promotions and off promotions

• Evaluate performance of SMS signup popup and change out creative as necessary

• Develop and collaborate on campaign strategies to maximize the ROI of marketing efforts as a whole

• Leverage our website, mobile platforms, and 3rd party channels to optimize for conversions across all paid media channels.

• Make data driven decisions while constantly testing and learning

• Implement new strategies and execute current plans to generate and grow sales and brand awareness.

• Stay on top of new trends and technologies that will impact the eCommerce industry.

• Manage tactical execution of marketing programs which build our pipeline and drive business growth

• Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement.

• Use existing social media posts and create new ads across various placements to increase engagement, conversions, and other goals

• Adjust campaigns and budgets and make other changes as necessary depending on whether a promotion is currently running

• Add new products to Google Merchant Center and make changes to current products as necessary including descriptions and prices

• Collaborate with companies taking part in giveaways, and create landing pages and evaluate performance of campaigns promoting giveaways

• Coordinate with content team and graphic designers to ensure creative deliverables are executed in a timely manner and provide suggestions on creative for best performance

• Assisting with media buying on Amazon

• Pull regular reports of Amazon performance work to keep listings and other brand assets updated with strong imagery.

• Work with the creative team to get video assets tailored for Amazon Ads

• Assemble regular SEO reporting

• Identify opportunities and recommendations for improved ranking on relevant keywords

Ideal Qualifications Include:

• Bachelor’s degree preferred.

• 1-3 Years of experience in acquisition and paid media

• Knowledge of digital analytics, SEO, paid social, paid search

• Strong organizational and time management skills

• Highly passionate, problem solver with strong creative and analytical skills

• Innovative and challenging strategic thinking and ability to challenge the status quo

• Strong communication and collaboration skills

• A strong understanding and passion for all things digital marketing

• Experience executing multi-channel marketing and demand generation campaigns

• Team-oriented approach, with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting expectations and deadlines

Compensation:

• Base salary negotiable (depending on experience)

• An annual bonus percentage that varies based on level of experience.

Benefits:

• Accrual of PTO per PTO policy (first year of employment accrual of 12 days)

• 9 Company paid holidays.

• Health benefits: medical (Blue Cross Blue Shield of AZ), dental and vision (Unum)

• Company paid Life Insurance and Short-Term Disability (Unum) for employee only

• Voluntary Life Insurance available for dependents

• 401k participation (eligibility per plan summary) with company match

• Other company perks such as Electric Vehicle Stipend Program, meal delivery service, 2x per week team lunches etc…

We are proud to be an inclusive, equal opportunity employer. Lectric eBikes will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. To request reasonable accommodation, contact the Human Resources department at hr@lectricebikes.com.